Why we need to spend less on quantity and more on quality – Buy less to buy the best

3_March_2013_buyless

Everyone is a buyer. We consume many things as a buyer on a daily basis. But, WHY DO WE BUY? This question led me to surf the internet for about an hour and this is what I got: “to purchase something” Now that “SOMETHING” is something which I wondered upon. What does it mean “to purchase SOMETHING?” Is it like buying anything from a size of a planet to the size of a Nano- particle? Well, I am not sure! But I am pretty much sure that this “SOMETHING” comprise of two buying elements i.e. need and desire. We buy things either from our need or desire. And, unfortunately, most of the time we buy out of our desire.

So, what’s the basic difference between need and desire? As Wikipedia (and many other online reference website) says: A need is something that is necessary for organisms to live a healthy life and Desire is a sense of longing for an object, a person or hoping for an outcome. So which is more important? To buy something or to buy what is needed.Since the evolution of human race, buying and selling were the important elements of livelihood. But, in the early ages they bought and sold things which were most crucial to their evolution for example wood for fire or to build houses, sheep for wool or animals for food. Now when the evolution phase has come to an end and developing phase has started, we have forgotten what is more important to us. We have forgotten what our need is. Now-a-days, almost everyone first buy to fulfill their desire and then to fulfill their need. Just because we wish for a bike, we buy it with our first salary rather than saving it for long run or in case of emergency. Buying is more like an addiction which starts and grows from the day 1 when we start buying the things we desire. If not controlled, it results in Continues-buying. As for example, in India, we follow this stupid tradition to buy new clothes every Durga puja or Diwali or at any other festival, regardless our needs. Another example is that we buy smartphones rejecting phones with simple call and text feature just because it is a style statement now-a-days. People argue on the multitasking abilities that smartphones has got, but according to a survey, most people use their smartphones to entertain themselves which is unfortunately not a need (always), it is a desire.

Since the evolution of human race, buying and selling were the important elements of livelihood. But, in the early ages they bought and sold things which were most crucial to their evolution for example wood for fire or to build houses, sheep for wool or animals for food. Now when the evolution phase has come to an end and developing phase has started, we have forgotten what is more important to us. We have forgotten what our need is. Now-a-days, almost everyone first buy to fulfill their desire and then to fulfill their need. Just because we wish for a bike, we buy it with our first salary rather than saving it for long run or in case of emergency. Buying is more like an addiction which starts and grows from the day 1 when we start buying the things we desire. If not controlled, it results in Continues-buying. As for example, in India, we follow this stupid tradition to buy new clothes every Durga puja or Diwali or at any other festival, regardless our needs. Another example is that we buy smartphones rejecting phones with simple call and text feature just because it is a style statement now-a-days. People argue on the multitasking abilities that smartphones has got, but according to a survey, most people use their smartphones to entertain themselves which is unfortunately not a need (always), it is a desire.

This Continues-buying leads us to:  a cluttered life where we have too much to de-clutter and we finally give up, a life with no peace of mind, a life where we have no choice left other than buying cheap and bad designed products/services which requires consistent maintenance, a life in which we spend all our money but doesn’t feel like an investment, a life where we don’t enjoy a single day of our life and we continue to work hard to balance this system.

So what’s the way out? It is simple, yet not common. We need to buy less. We need to buy things we ‘NEED’. We have to prioritize our needs and then buy the best in order to use it on a long term basis. Doing a monthly audit in this regard can help. We have to avoid unnecessary shopping trips. On top of all, we have to understand this elementary question of life i.e. why we all are here and what we actually “need” to walk happily throughout the journey of life. Once we ask ourselves this question, the rest is assured we will get our answers.

The results of buying less are always positive and amazing. We need and deserve that better life but either we don’t know or we don’t want to. If we buy less, our life will be more controlled and full of happiness. Buying less will buy us the best product, best services, best time, best moments and the best life. That is what BUY LESS TO BUY THE BEST means.

Buy less to buy the best!

Living life in a fast lane and ways to slow down

2_Feb_2013_fastlane

Now-a-days I ask myself a simple question – “What are the things I want to do before I die?” – The list is long and it keeps on growing.

When I thought that I wanted to become a product designer, I started working very hard to achieve that goal. Now when I look back from where I started and compare it to the goal that I’ve set, I realize that I have climbed only a few branches of the tree and the crown is still very far. If you ask me – “what did I do to get where I am today (in the field of designing)?” I will answer that with – “only hard work and doing things that make me happy”. I started setting small goals and did everything to achieve them. But did I enjoy every moment of those days when I was designing? No! Because I was pushing myself hard and didn’t give other adventures a room to entertain. When I wasn’t designing, I was engaged in random acts, like checking my facebook notifications, surfing the internet, playing computer games all day long, which are also a way to relax (to some extent), but are useless most of the time.

Since the day I was born i.e. 20 years ago from today, I have lived 7,305 days….wait wait wait….you see, 7,305 days?! That’s huge. REALLY HUGE and there are only few days or moments that I remember and can tag as ‘remarkable’ (take for example 18th of September of 2012, Tuesday was the day when I launched my portfolio website). And due to these facts, there I was, again asking few questions to myself: What I was doing the rest of 7,255 days? (Approximately taking 50 days as productive ones), Why is that I didn’t enjoy every moment or each day? The answer was very simple. I was LIVING MY LIFE IN A FAST LANE.

Today, we live in a society where everyone desires more. Everyone wants a bigger house, a better car, more money, more respect, increment in salary, promotion and what not! To achieve those dreams, we started living a life in which we are always working to get to a better position. We neglect what we have and pursue better life (of course that’s important because what’s the point of living a life in which we don’t grow). But in this process of getting better, we ignore many other beautiful things happening around us. Everything moves so fast that we barely get a chance to witness those beautiful and magical moments. In short, we stop enjoying life and we hardly know it. And that is called living life in a fast lane.

So what’s the way out? The answer I figured out and also suggested by many is to: LIVE IN PRESENT or (in simple terms) to SLOW DOWN. By living in present, we enjoy almost everything. We don’t have to wonder about our past neither care about the future. We simply focus on our present. Focusing and living in present means knowing more about ourselves, caring about everyone, spending our time with our loved ones rather than checking facebook notifications, being polite to everyone, getting close to nature and admiring its beauty, to choose between things that are more important to you, in which you find the joy…..and the list goes on.

What living in present can reward us with is beyond our imagination. Just to point out a few, it will make us more contented, organized, calm, generous, optimistic, and modest, who lives to inspire, who encourages people, and who has less weakness and more strength.

So, I am going to try and slow things down a bit from now on so that I can enjoy this beautiful life. I know it’s very hard to be consistent on this path of choosing between actions which promises to deliver equal amount of joy as compared to the hard work and dedication involved. But I will try because in the end when I die, I want my eyes closed but heart open.

So here’s a question and a song by Eminem Ft. Royce called FAST LANE I would like to leave you with.

Q.WHAT YOU WANT TO DO BEFORE YOU DIE? (Share your dreams in the comment section below)

And if you haven’t figured it out till now from the paragraphs that followed, let me tell you, it’s me and my twin brother’s birthday today. So CHEERS!

1_Jan_2013_happybdayma

Your visit is really appreciated. Slow down and enjoy life.